Bringing AuthenticSauna Cultureto Cheltenham & Cotswolds
Hot stones, cold plunges, and real connection — discover sauna as it’s meant to be.
Born in the Steam
We met a few years ago in the sauna at a local leisure centre. The heat was mild, the air was dry, and the only way to cool off was a lukewarm shower — but somehow, a shared love for authentic sauna brought us together.
After years of travelling and experiencing sauna clubs around Europe, we realised how rare it is to find that same quality here in the UK. True saunas — built around the ritual itself — are hard to come by.
Cotswold Sauna Club began as a simple idea: to bring authentic sauna culture to Cheltenham and build the kind of place we always wished existed. A place where sauna isn't an afterthought to a gym, but the heart of the wellness experience.
Authentic Heat,
Real Connection
We're creating a dedicated sauna space in Cheltenham where the ancient rhythm of hot and cold can be enjoyed as it was meant to be — with authentic sauna featuring real stones to pour water on, refreshing ice baths and cold plunge pools that awaken the body, and a clean, tranquil environment designed for restoration and wellness.
Our vision is to bring together sauna enthusiasts and newcomers in the Cotswolds alike — to experience proper heat, social relaxation, and community in Cheltenham. We'll also host traditional Aufguss ceremonies and guided sauna sessions inspired by the best traditions of Finland and Central Europe.
“A place to slow down, sweat it out, and connect — with yourself and others.”
Help Us Shape the Future of Authentic Sauna in Cheltenham
We're still in the early stages — exploring locations around Cheltenham and refining our concept for the perfect sauna and ice bath facility. Your input can help us build something truly special for Cheltenham and the Cotswolds wellness community.
Take our short survey to tell us what you'd love to see: how you enjoy sauna and cold therapy, what matters most to you, and what would make Cotswold Sauna Club your ideal wellness destination in Cheltenham.